Frequently Asked Questions

  • What is a search engine?

The purpose of a search engine is to gather content in a list via an algorithm from the web. It gets its information from the World Wide Web and FTP Servers. It is customary to call this list of results Search Engine Results Pages or SERPS. SEO Services are vital to getting you on to this important page 1.

  • How does a search engine work?

There are many search engines on the internet, and new ones are being created every day for specific niches. The most popular search engine is Google. Google’s specific algorithm for ranking websites has not been released to the public, but speculations have developed. The only thing known for sure is that when you put a keyword into the search box, their algorithm instantaneously sorts through the entire entire Internet that it has indexed in order to find the most relevant information that it feels fits your criteria. Google is constantly releasing updates to make the search results more accurate, relevant, and fair for all users and vendors.

  • What is SEO and why is it important?

Search Engine Optimization, or SEO,  is the process of making your website appear more effectively on search engines. This is very important, as it is a top method of in-bound marketing due to the fact that it only targets specific customers who are looking for your products and/or services. A quality SEO campaign with a company like STI will cause your site to appear on page 1 of major search engines. The end results are increased relevant traffic that converts to sales.

  • Why is STI not just some other SEO company?

We have beaten Fortune 500 optimization teams and we have gotten all of our customers onto page 1 of search engines using white hat (the only legitimate method) SEO techniques.
We also offer:

  • Unlimited Technical Support
  • Keyword Rank progress reports
  • link building progress reports
  • and other specialized report information…once you sign up with us.
  • Why would I want to hire STI?

SEO services are taken seriously and handled professionally at STI. While the concepts behind SEO may seem simple and many so-called experts may disagree, not just anybody or any organization can do it, and the highly successful team at STI always has consistent results.We WILL get you to page 1!
Our Client List is our proof !

”With STI’s commitment to excellence, our page ranking improved to the point that we no longer depend on pay-per-click ads to generate business. At the same time our sales have increased 25% to 35%. We would recommend STI to anyone who wishes to improve their bottom line.”
(Robert Rossi EZ People Counters)

  • What is Social Media Optimization (SMO)?

It is a way of optimizing your website to work with Social Networks such as
Facebook and Twitter in order to drive more traffic to your site and a way to create high page rank back links with Social Bookmarks to increase your SEO position for your keywords.

  • What are blogs and why are they important?

Content-rich websites are high priority for ranking on search engines.
Blogs are just another way for your site to take advantage of long-tail
keywords that brings extremely relevant traffic to your site.

What are backlinks and why are these important?
Backlinks are hyperlinks from www.xyz.com to www.yourwebsite.com. The more
you have you have the more popularity your site accrues and the higher SEO SERP placement rises.

  • How do I know if SMO is right for me?

SMO or Social Media Optimization is good for the client who has a product worthy of talking about.

  • What makes a good keyword?

A good keyword is a word that people will search on and cause them to buy from or order services from your website.

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