SEM/ SMO

Why get SEM?

The first question clients may have is; what is SEM?  It stands for Search Engine Marketing it is a process of getting a high traffic rate to convert into sales.  Companies use numerous ways of accomplishing this goal.  SEO will just promise you traffic and a high ranking in Google, but what does that really get you?  There are many factors when it comes to making more sales. For example are the visitors staying on the site, what pages are they exiting at, is your site getting a lot of page-views, and are you capturing leads form your website?  The benefit from SEM is much greater than SEO, although SEO can be effective it’s still not getting everything you need, and that is: making more cash flow.

Why Choose STI?

STI is heads and shoulders above the field when it comes to SEM.  We are one the few companies to have lead capturing ability.   So what does this mean for you?  If you have an e-commerce site you can capture a lead even if they do not complete the shopping cart of your site, and that information will be put into a custom lead management system.   The leads can be contacted via email marketing or actual calling of the customer.  Image every time a potential buyer came to your website to have the ability to call them or market them instantaneously.  Testing your conversion form ex : request a quote when they fill it out it can go to your lead management system.    We also have a creative team to help your website succeed.  How many times have you said to yourself I am not getting any traffic, or I am not seeing any results?  This many happen because people are not staying on your website.  What’s the point of getting SEO when your visitors are getting bounced off your web site 70% of the time?  Our creative team can help strategize and implement a user friendly site.  We even employ A/B testing on different designs to determine which ones work best to give you the highest conversion rate.  Each month we will look the problem areas of your website to generate more cash flow.  This will make sure you are saying the right things on your conversion form and make sure hierarchy of information is correct.   We are not the PPC and SEO equals SEM Company.   We bring you more than traffic and a good ranking we can increase your sales and revenue.

Why get SMO?

The first question clients may have is; what is SMO? It stands for Social Media Optimization which is a process of getting a high traffic rate to all social media sites. There are the main social media outlets like Facebook, Myspace, Twitter, LinkedIn, and much more. SEO will just promise you traffic and a high ranking in Google, but what does that really get you. SMO gives you potential buyer and helps to build a relationship with them than just the traffic that Google brings.

There are many benefits from SMO to a customer, like knowing about specials or just seeing a updated new feed. So, the next question is why choose SMO over SEO. If your website is already ranking well or you just want more traffic this is a perfect choice for you. SMO allows you to reach millions of people easily. The different between that and SEO, is SEO doesn’t focus on social media outlets. This includes YouTube which is easy way of branding your company. Although, SEO can be effective it’s still not getting everything you need, and that is branding your company and receiving more targeted traffic.

Why Choose STI?

STI is heads and shoulders above the field when it comes to SMO.  We are one the few companies to create a custom Facebook landing page, so what does this mean for you?  This means that you can create an image for your company with Facebook because 500+ million people are on Facebook and unique Facebook pages do catch your eye.  STI will create YouTube videos for your company on a customized YouTube channel, and STI will optimize those videos.  Imagine if you had a 100,000 hits on your videos, and what kind of business that could bring in for your company.  STI understands twitter and retweeting because Twitter is one of the best sources of link building on the web.  With every post STI does it could be tagged by millions of people a day.  Lastly, we offer Google analytics and lead capturing for your Facebook, STI is one the few companies to have the tech savvy team to do so.  SMO is a good way to create more traffic and get your name on the web.  With STI you will have everything you need in the Social Media world.

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