Experts reveal that web users can only wait for 8 to 10 seconds for the page they are requesting to download. A few seconds delay is quite tolerable though. But to keep Internet users waiting for more than 30 seconds without any feedback, online businesses can say goodbye to their target customers as well as to their profits. Speed is not only important in the perceived ease of usability of a particular website, but it also correlate in obtaining high visibility level in several search engines. The association lies in how online businesses make use of Search Engine Optimization (SEO).
SEO is simply the process of improving a website’s visibility level by getting listed in the search engine’s topmost results. There are two types of search engines: the paid ones and the organic. Majority of online businesses prefer the latter. As a consequence, ranking on top of search engines results have become a very difficult task.
But of course every challenge has a corresponding solution, right? Indeed, IT consultants have developed several ways that commercial enterprises can choose from to meet their distinct marketing needs. Businesses are therefore expected to hire the service of SEO companies to do the following ways that have been proven effective in improving a webpage ranking:
1. Create unique, compelling and relevant keyword-rich content
2. Post the content on a well-designed webpage
3. Place multiple backlinks from credible and authoritative sites
4. Regularly update the content
Organic search engines use special software called spider to easily determine the words or phrases that are relevant to a particular website. These key words and phrases will then be compiled for indexing.
In indexing, spiders also analyze how relevant HTML tags are. Businesses therefore have to use tags – in the form of HTML title, description and keyword – that are significant to the purpose of their website.
Of course, it does make sense to integrate keywords in the content of the web page. Search engine spiders collect keywords not merely on the basis of the frequency of their appearance but also on how they are used in a meaningful